Eric Crosland, director of Sherpas Cinema, is based in Whistler, British Columbia, and is known for his creativity and distinctive artistic style. Growing up in Alberta’s Rocky Mountains, Eric’s passion for nature and adventure has shaped his work, allowing him to capture stunning action sequences in remote locations. He first gained recognition with two acclaimed action sport feature films, All.I.Can and Into the Mind, which propelled him into a diverse career spanning over 162 TV episodes, 10 feature films, and commercial campaigns for brands like Jeep, Audi, NBA, The North Face, and Red Bull. Eric excels at leading multi-unit production crews under tight deadlines, delivering high-end visuals from locations worldwide, while staying rooted in his love for storytelling and the outdoors.
Eric Crosland is a director and cinematographer based in Nelson, British Columbia, known for his bold visual storytelling and creative ingenuity. With a sharp eye for capturing action in remote and demanding locations, he has played a pivotal role in bringing brand campaigns to life through dynamic and immersive filmmaking.
Eric’s career spans both directing and cinematography, with a deep understanding of every facet of production. He first gained recognition with the groundbreaking action sports films All.I.Can and Into the Mind, setting a new standard for cinematic storytelling in the outdoor industry. Since then, he has led commercial campaigns for major brands including Ram, Jeep, Audi, Mitsubishi, NBA, The North Face, Coca-Cola, Red Bull, Travel Alberta, and many more.
With a track record of successfully managing multi-unit production teams under tight timelines, Eric consistently delivers high-end, visually striking content from locations across the globe. His ability to blend technical precision with artistic vision makes him a sought-after creative force in the industry.
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